Stop losing 6 out of 10 WhatsApp buyers.
They ask the price, say “I dey come”, and you never hear from them again. ACCERI gives you the right reply when a buyer pushes your price, goes quiet or says “next week”, so you keep your price and close the sale.
- Free pilot in Balogun, Trade Fair and Bodija
- No app to download
- English and Pidgin
Your buyers are interested. Then they disappear.
Most sales aren’t lost because the price is wrong. They’re lost in the chat, between “how much?” and “I’ve sent the money.”
Out of every 10 buyers who ask your price
Illustration based on the 6-in-10 figure“Send price” … then silence
You reply with the price. The chat dies. Nobody follows up because you’re busy with the next customer.
Cost: the whole sale“Line 2 is cheaper”
To keep the buyer, you cut 20% or more. Now every buyer expects that discount.
Cost: your margin, every time“I go pay next week”
The goods are gone, the money isn’t. Chasing debt by phone ruins the relationship.
Cost: your restocking cashYou’re the trader. What do you do?
Pick a situation, read the message, and choose your move. On the right, see what ACCERI notices.
Situation 1 · The price fight
Choose your move
Price objection
Buyer quoted a cheaper seller, 20% lower.Your move
Choose A or B in the chat to see what happens.Example figures for illustration. Credit scores come from the partner lender’s model.
How much are quiet buyers costing you?
Move the two sliders. The answer updates as you go.
Sales you may be losing every month
₦779,000How we worked this out
Weekly buyers × 4.33 weeks × 60% who go quiet × your price = sales lost. We assume ACCERI wins back 1 in 4 of them. These are planning assumptions until the pilot gives real numbers.
Three steps. All inside WhatsApp.
A buyer pushes back
They ask for a discount, mention a cheaper seller, go quiet, or say “next week”.
Tap, send the right reply
ACCERI suggests a ready reply in English or Pidgin that holds your price and moves the sale forward.
Get paid, build your record
Follow-ups go out on time. Every completed sale builds a record partner banks can use to lend you stock money.
“Traders don’t need another app showing how low their balance is. They need help making sure the money lands in the first place.”Idia Yewande (Wendy) Ezomo, Founder
Computer engineer turned sales psychologist. Wendy built ACCERI to give market traders the sales systems big companies already use.
Enterprise resilience isn’t training. It’s capital infrastructure.
The same chats that help traders close sales create a live record of how their business performs.
Microfinance banks & lenders
Lend to traders with no bank statements, using their real sales activity.
- Credit signals from completed sales
- Daily split settlements on repayments
- Early warning when a borrower’s sales slow
Investors & development funders
Back a pilot that turns informal traders into bankable businesses.
- Pilot design and impact measures
- Data protection under the NDPA
- Seed round details on request
product@acceri.orgBe one of the first traders on ACCERI.
We’re starting with traders in Balogun, Trade Fair and Bodija. It’s free during the pilot.
- You sell through WhatsApp or phone calls
- You’re ready to try new replies with your buyers
- No fees, no app, no bank statement needed
Before you join
Is it really free?
Yes. The pilot is free for traders. We’ll tell you clearly before anything changes.
Do I need to download an app?
No. ACCERI works inside the WhatsApp you already use.
Who can see my chats?
Only you. ACCERI handles your data under Nigeria’s Data Protection Act. A lender sees your sales record only if you choose to apply for a loan.
How does this help me get a loan?
Each completed sale builds a record of how your business performs. Partner lenders can use it in place of bank statements to offer you stock money.